General Motors plans to stop advertising on Facebook after determining its paid ads had little impact on consumers. The news comes just days ahead of Facebook's IPO.

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Web startups are made out of two things: people and code. The people make the code, and the code makes the people rich. Code is like a poem; it has to follow certain structural requirements, and yet out of that structure can come art. But code is art that does something. It is the assembly of something brand new from nothing but an idea. More »

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It’s no secret that Facebook has decided the best way to spur more advertising on the platform is to encourage marketers to use their brand Pages more effectively. With that goal in mind, Facebook looked at postings on 23 brand Pages over one month to see which posts did the best. The upshot: When you talk about things related to your brand, you’ll get more engagement. For example, a post by a cruise line marketer (Facebook did not disclose which brands exactly were involved in the study) stati...  show all text

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After issuing similar fixes for Lion and Snow Leopard in April, Apple has now released an Flashback removal security update for OS X Leopard. Apple describes the update as follows: “This update removes the most common variants of the Flashback malware. If the Flashback malware is found, a dialog will notify you that malware was removed. In some cases, the update may need to restart your computer in order to completely remove the Flashback malware.” Flashback is a malicious program which uses a ...  show all text

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An ode to the father of the electric age. View

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Starting today, you can discover the best of Twitter in a weekly email digest delivered to your inbox. This summary features the most relevant Tweets and stories shared by the people you’re connected to on Twitter. Stories feature a design similar to the recently updated Discover tab, emphasizing who shared each story beneath summaries to help you decide which ones matter most to you. Click any headline to finish reading the story, add your take by tweeting directly from the email, and see rel...  show all text

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Need something to put things into perspective on a Monday morning? Our suggestion: The largest single-shot photo of Earth ever taken. Eclipsing NASA’s updated “Blue Marble” shot, which is a composite of many satellite images, this image is a single-shot taken from 22,369 miles away by Russian weather satellite Elektro-L No.1. The colors on the 121-megapixel photo are quite different from the ones on NASA’s photos of Earth. To capture the image, the satellite combines visible and infrared wavele...  show all text

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Facebook is a social utility that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends, upload an unlimited number of photos, post links and videos, and learn more about the people they meet.

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Some people just love Google+ and others just hate the company’s efforts to create a social network and a social layer across all of its services. Google itself seems to be pretty happy with the results it is getting from Google+ so far – or at least that’s what the company is saying publicly. No matter your overall feelings about Google+, though, Google’s new native Google+ app for iPhone is worth a look, especially because it’s hopefully just a first glimpse at what more of Google’s mobile ap...  show all text

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Yahoo’s embattled CEO Scott Thompson (pictured here) is set to step down from his job at the Silicon Valley Internet giant, in what will be a dramatic end to a controversy over a fake computer science degree that he had on his bio, according to multiple sources close to the situation. The company will apparently say he is leaving for “personal reasons.” But the evolving crisis — which is just over a week old — centered on his botched resume, and how he handled the thorny issue is clearly the key  show all text

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Here are some of the best Mother's Day Facebook Timeline covers, to show some more love to our beloved moms through Facebook.

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Birchbox Birchbox is a monthly subscription that delivers beauty and lifestyle samples to your door. It's a great way for any mom to discover the latest releases and find tips from industry leaders. Click here to view this gallery. Whether or not they’ll admit it, all moms aspire to be hip. In 2012, that means being digitally savvy. What better gift can you give your mom this Mother’s Day than introducing her to a handful of sites to keep her up to speed on the latest lifestyle, organization  show all text

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Salt Lake City-based Anthony Griesel spent the past winter creating and testing ski poles that would let skiers stay connected on the slopes. His invention would allow skiers to answer their iPhones or Android devices with a finger swipe, read short text messages and view the time, temperature and elevation. But now Griesel needs help putting his invention into more hands. He’s turning to crowdfunding platform Kickstarter to raise $100,000 to mass produce his “smart ski poles.” So far, 60 people  show all text

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In our social entrepreneurship series, The World at Work, Mashable interviews the faces behind the startups and projects that are working to make a global impact. By harnessing the power of the web and digital technology, these companies have built a way for companies to commit to charity, made electric cars affordable and offered a new way for people to rally around political issues. While the companies are diverse, they are all on a mission to change our lives for the better and improve socie...  show all text

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Out of the 55 million plus blogs that Tumblr is home to, more than 100 per day are part of the “Fuck Yeah” trend. Basically, if you like something — say, cats or Jason Schwartzman — there is an entire blog dedicated to photos, GIFs and other multimedia of that one thing. (Note: there is no Fuck Yeah Cats and Jason Schwartzman as of this writing.) Like other viral web phenomenons (“Sh*t Girls Say,” or What Should We Call Me, for example), one idea sparked a million different versions of the same...  show all text

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Facebook has aggregated the answers to all of its policy questions in a new portal, a 'Facebook Terms and Policies Hub.'

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Gina Trapani says the technology companies that promote a culture of frat house fun will lose out in attracting the smartest people.

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The number of online news consumers has grown consistently over the past half-decade, yet not every publication has gotten the same lift as The Atlantic, whose web audience has catapulted from approximately 500,000 to 13.4 million monthly visitors since taking down its paywall in early 2008. As we’ve explored previously, there are many factors that have contributed to The Atlantic‘s online success: assigning a number of well-known columnists, like James Fallows and Andrew Sullivan (now of The D...  show all text

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We weren’t sure about this one at first, but now we have two independent sources confirming that AOL is exploring the sale of its cornerstone technology sites Engadget and TechCrunch. The two would likely be sold together as AOL Tech, possibly including smaller assets like TUAW and Joystiq. The asking price? A hefty $70 million to $100 million. AOL is hoping to make something off the drama of the past couple of years: $70 million would net the struggling Internet company about $10 million profit  show all text

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Mark Schaefer teaches marketing at Rutgers University, blogs at {grow}, and is the author of the new book, Return On Influence: The Revolutionary Power of Klout, Social Scoring and Influence Marketing. Love it or hate it, Klout and the social-scoring trend are hot. And there’s a lot that’s still unknown about the company that Fast Company just recognized as one of the most innovative in the world. While researching and writing my book on Klout, I had exclusive access to the inner workings of t...  show all text

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HTC and Verizon announced the HTC Droid Incredible 4G on Monday, the third phone in the Droid Incredible line. The HTC Droid Incredible 4G has a 4-inch Super LCD display, and 1.2 GHz dual-core Snapdragon processor. The phone has an 8-megapixel rear-facing camera for shooting pics, and can also capture photos while simultaneously shooting high-definition video. A forward-facing camera is also available for video chatting. The phone will ship running the latest version of Android – Ice Cream Sand...  show all text

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Are you annoyed by all those automatic Facebook news apps? Apparently you're not alone. They're falling off a cliff right now. The Washington Post was the first publication to experiment with a "frictionless" social reader app, which launched last year. If you use Facebook you've probably come across it: it manifests as a clustered list of stories that are almost completely unrelated except for the fact that they all come from the same publication. If you decide to click on a link it doesn't ...  show all text

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Ego tracking and Social Media Monitoring for twitter, facebook, YouTube, MySpace, bit.ly and Google Analytics. Free for individuals.

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Ask any job seeker, and he’ll tell you that looking for a job is, in and of itself, a job. It’s time-consuming to prep your cover letter, tweak your resume, follow up and plan your interview, especially when you’re applying for multiple positions. Sure, you could make an intense, color-coded spreadsheet — but most of us aren’t that Type A. That’s where Huntsy comes in — it’s like HootSuite for your job search. Huntsy’s dashboard offer’s a bird’s eye view (hence the owl logo) of your job hunt, o...  show all text

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Klout has had a busy few weeks, unleashing an iPhone app, brand pages and a new API. But more changes are on deck. Klout CEO Joe Fernandez hinted at those developments on stage and backstage at Mashable Connect in Orlando. The San Francisco-based startup will announce this month four more partners for its version of brand pages — Brand Squads. The feature launched in April with Red Bull. Fernandez also says users should anticipate a redesigned website this year, possibly rolling out this summer...  show all text

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Socialist challenger François Hollande unseated Nicolas Sarkozy in the French presidential election Sunday, making Sarkozy the first French president in 30 years to lose reelection. Twitter users circumvented an election results embargo — as they did April 22 during the first round of voting — by using code names for the two candidates. A 1977 French law prohibits the release of results before 8 p.m. on election night and fines violators up to $99,000. Discussions used the same hashtag, #radiol...  show all text

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Try to guess America’s most engaging social network. Facebook? Wrong. Twitter? Wrong. Pinterest? Wrong again. According to comScore‘s most recent social networking data, from the month of March, the San Francisco based site Tagged engages users like no other service. It was the only site to finish in the top two in both of comScore’s engagement metrics. Tagged users visited an average of 18 times each during March according to ComScore, second only to Facebook’s average of 36 visits per vistor....  show all text

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Updated. Today was just another Saturday morning in blog land when Robert Scoble, the well-known tech startup enthusiast, went to post a comment on a Facebook post written by Carnegie Mellon student (and TechCrunch commenter extraordinaire) Max Woolf about the nature of today’s tech blogging scene. Scoble’s comment itself was pretty par-for-the-course — generally agreeing with Woolf’s sentiments and adding in his own two cents. But when Scoble went to click post, he received an odd error messag...  show all text

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Google Analytics Adds a New Set of Social Reports: These new social reports “help you measure the impact of your social marketing initiatives and evaluate the effect social media has on your goals and ecommerce activities.” "The four new reports aggregate key data points to help you see the complete pi...  show all text

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I first met Adam Yauch in 1982, in Brooklyn, when I was fifteen. I was sitting on the red steps in the lobby of St. Ann’s, where I was a sophomore in high school. His bandmate, Michael Diamond, was a grade ahead of me. Occasionally Mike and I would talk about records and argue. We talked about doing a newsletter, but that was also just talk. His hardcore band, the Beastie Boys, was getting bigger in the very small pond of downtown Manhattan. (In the nineteen-eighties, folks didn’t play rock mus...  show all text

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