Paul McCartney will offer a free live stream of his performance from Capitol Studios in Hollywood, Calif., on Feb. 9 on iTunes.

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Moda Operandi, the closely watched online retail operation from ex-Gilt exec Aslaug Magnusdottir and Vogue contributing editor Lauren Santo Domingo, is in transition. Once accessible only via application, the year-old site is opening its doors and bolstering its content offerings in an attempt to draw new shoppers in and keep them there. Moda Operandi sells clothing “straight off the runway” through a series of three-day online trunk shows. Instead of waiting for items to appear in stores half a  show all text

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Social media analytics provided to Mashable show which endorsers — and endorsees — won biggest on Super Bowl Sunday. Getting a celebrity to shill products during the game’s valuable advertising time can do wonders to imprint a brand in consumer consciousness. But that plan can also backfire, with the celebrities themselves overshadowing the products they promote. Overall, David Beckham dominated Super Bowl XLVI. More than 85,000 tweets mentioned him over the course of the game, according to Sim...  show all text

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It was almost like a holiday weekend here at Mashable, but with the big Super Bowl game looming on Sunday, we weren’t just hanging around taking it easy. no sir/ma’am, we got even busier during the festivities. During Super Bowl 2012, during which our HQ favorite New York Giants barely beat the New England Patriots, a few of us got together to do a live blog with Madison Avenue advertising experts, at the same time inviting our astute commenters to join us in a chatfest about those crazy Super ...  show all text

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Samsung has made one thing clear in its “Next Big Thing” Super Bowl spot — it wants to be the anti-Apple. The South Korean electronics maker is marketing it’s 5.3-inch smartphone with stylus as the latest player in the world of connected devices. The ad — as we already new from its teaser released last week — pokes fun at Apple fanboys and fangirls who notoriously camp out in anticipation for iDevice launches. The towns of San Francisco, Calif, Boston, Ma. and Denver, Co., erupt in non-choreogr...  show all text

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On Sunday night, millions of people will be watching Super Bowl 2012 on their televisions, while others might be watching it on their smartphones. This year marks the first time the Super Bowl will be streamed live online, and with the trend of sports becoming more social, you will be able to participate along with the game while you watch. Many companies have developed mobile apps, so when you tune in on Super Bowl Sunday, you’ll have the opportunity interact with both the game and advertiseme...  show all text

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The recent Digital Marketer Pro newsletter talks about the fact that direct response marketing techniques have been used since the advent of the printing press. Austin, TX (PRWEB) February 05, 2012 The 89 year old...

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1. Created with the Stop-Motion Camera App This simple short was made with the Stop-Motion Camera app. It's incredibly easy to use. Click here to view this gallery. Stop-motion animation used to be a complicated, time-consuming process, but the emergence of easy, automated apps make it something creative that anyone can try — for free! We have tried and tested three simple iPhone apps, and we recommend that stop-motion animation beginners give them a go. Take a look through our video gallery of  show all text

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This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Companies that rely on a visual or photographic web presence often find it difficult to convey their media on Twitter. Take, for instance, apparel brands that need to get social media eyes on their merchandise, or a design firm that seeks exposure. How can these types of businesses ensure that Twitter followers see their ...  show all text

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SCHEDit wants to answer the question “what is going on tonight?” in the same way that Twitter answers the question “what is happening?” — with a customizable, interest-based platform that transcends personal preference. The company launched with its first partner, Boston.com, on Thursday. Here’s how it works: Users log into a new events site on Boston.com with their Facebook accounts. They set up a profile and choose specific venues and people who they want to follow. Their newsfeeds are then p...  show all text

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If you live near a Microsoft retail store, you can now pre-order a Nokia Lumia 900 with a $25 down payment, the Verge reports. Unfortunately, even if you do that, you still won’t know how much the device will cost when it finally arrives, probably in March. The Lumia 900 sports a 4.3″ AMOLED ClearBlack display with a 800×480 pixel resolution, an 8-megapixel camera (as well as a 1-megapixel front-facing one for video chat) and LTE/HSPA+ support. With a 1.4 GHz processor, an Adreno 205 GPU and 512  show all text

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Facebook’s $5 billion IPO is not the biggest of all time, but it’s up there, which means it’s faced with the same gimlet eye as every other big Internet public offering. The word “bubble” has been floated. That’s unfortunate since there is nothing bubble-like about Facebook. People, though, are insistent. “This is the beginning,” I’ve been told. Others put Facebook’s filing among a growing chain of Internet IPOs (Zynga, Groupon, LinkedIn), making it like a rather ungainly bauble in a charm brac...  show all text

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Sheryl Sandberg, chief operating officer of Facebook, got paid $30.87 million last year, making her the most highly compensated employee at the company in 2011. That disclosure, including in Facebook’s S-1 filing with the SEC on Wednesday, further outlines that Sandberg got $295,833 in salary plus a bonus of $85,133 and stock awards worth $30,491,613. That trumps the $1.49 million that CEO Mark Zuckerberg received. Zuckerberg’s compensation included a salary of $483,333 plus a $220,500 bonus and  show all text

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Fresh off reaching 3 million users in January, HootSuite is adding three apps to its App Directory and releasing its Engagement API.

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How much do you know about the NASA space program, Earthling? NASA has launched a multi-player Facebook game to test just that. Space Race Blastoff poses a series of surprisingly tough questions — for example, who launched the first liquid-fueled rocket? — that cover a range of space-related topics including history, technology and science. There’s even a pop culture category. Users play the game by choosing an avatar then answering a series of 10 multiple-choice questions. They can compete with  show all text

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Mobile payment services have been a game-changer for small businesses and retailers, and now they’re about to change the political fundraising scene too. President Obama’s re-election campaign announced this week that it will begin using the mobile device credit card reader attachment Square to accept campaign donations. “Squares are being sent to our campaign offices across the country,” said a spokeswoman for Obama’s re-election campaign. Eventually, the campaign expects to release its own app  show all text

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Leigh Van Bryan claims his tweets about “destroying America” and digging up Marilyn Monroe’s grave were jokes, but the U.S. Department of Homeland Security isn’t laughing. The British man and his friend, Emily Bunting, who flew to Los Angeles for vacation, were detained and questioned by Homeland Security at the airport. Anti-terror agents held the travelers because they believed Van Bryan was going to commit crimes based on the tweets the Department of Homeland Security flagged in mid-January....  show all text

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We hope the break from football games (really, who watches the Pro Bowl?) gave you some time to catch up on interesting stories, funny memes and other Internet happenings this weekend at Mashable. But if you had other things to do, we’re giving you a way to catch up with the rest of us. Take a look at the links below to see if you missed any thought-provoking pieces or comical videos over the weekend. We offered reviews, updates, in-depth reports, breaking news, commentary and a precious photo ...  show all text

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Megaupload founder Kim Dotcom can’t defend his top-spot score in the game Call of Duty: Modern Warfare 3 from behind bars — he was recently bumped to the no. 2 spot by a player named Azaros. On Wednesday, a judge denied Dotcom bail, meaning he likely won’t be able to usurp Azaros’ Modern Warfare 3 title anytime soon. But Kim Dotcom, 38, has more troubling concerns than his gaming title. Last week, Dotcom appeared in court to face charges of copyright infringement to the tune of $175 million, and  show all text

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Sure, it's easy to grab a first name from a database or glean some info from a profile. But when you pretend to know me, you've already started our relationship with a lie. You've cheapened the tools we use to recognize each other and you've tricked me, at least a little. Direct mail used to take advantage of this technique a lot, and since they measure everything, they knew when it worked. Online, though, we're seeing less disciplined marketers (big and small) continually mess it up. The clues...  show all text

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Let’s face it: Apple is rich. So rich it could send a crowd of people to the moon to build a luxury hotel and hang out there for a few years. Here’s what else it could do, according to our friends at The Joy of Tech. It’s not surprising Apple is so deeply awash in cash, especially after its spectacular first-quarter earnings announced this week. You can see the details of Apple’s unbelievable numbers here, but will give you a highlight: the company’s revenues for the quarter were higher than its  show all text

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The make-believe town of Beckinfield is the setting for the Mad Libs-style show of the same name, which uses crowd-sourced amateur actors from all over the world who create the show’s story by posting videos. Writers outline the plot and email a “town happenings” newsletter to actors each week. Each actor tells a small piece of the story in their video, adding their own flair. Related segments are linked together to create a kind of webisode that will be unique to every viewer depending on which  show all text

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Most member states of the European Union have signed the Anti-Counterfeiting Trade Agreement (ACTA) at a ceremony in Tokyo, Japan on Thursday, Jan. 26. ACTA is a global treaty that tries to normalize copyright protection and IP standards. It’s similar to SOPA and PIPA, proposed U.S. laws which have recently been dropped after massive internet protests, but in many ways even more dangerous. Unfortunately (and unlike SOPA and PIPA), ACTA has been signed by many states without a wide, open public ...  show all text

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In an ambitious bid to dominate social media conversations around the Super Bowl, Coca-Cola is rolling out a campaign in which its polar bear mascots will react in real time to the big game, even the ads. The two animated bears, one sporting a red scarf signaling his support of the New York Giants, the other wearing a blue and grey scarf for the New England Patriots, will be featured in a microsite, CokePolarBowl.com, that will show their reactions to the game. If the Patriots score a touchdown,  show all text

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The NFL is going to allow players to tweet during the game from this Sunday’s Pro Bowl. As first reported by CNBC’s Darren Rovell, players will be allowed to tweet from a designated area on the sidelines. The NFL, often called the “No Fun League,” famously disallowed in-game tweeting in July of 2009. The NFL later fined a player for tweeting from a training camp. Still, the league’s position regarding social media has evolved over time. Of course, this is the NFL, so the sanctioned Pro Bowl twe...  show all text

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Mia Davies will be teaching small business owners how to properly use YouTube marketing to attract and retain more local customers to their business, and help them capitalize on this powerful free marketing strategy.

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Lookout, a company that specializes in software for mobile security, just released a new app that shows Android malware across the globe.

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Gearing up for Twitter’s self-serve advertising launch — currently in beta stage with only a small selection of advertisers — the company announced its acquisition of spam and malware protection service Dasient on Monday. Dasient will be integrated into Twitter’s “revenue engineering team because they have a deep understanding of advertising-platform security issues,” says Rachael Horwitz, a spokesperson for Twitter. The team will be very valuable as Twitter continues to expand its ad products....  show all text

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Music-sharing platform SoundCloud has reached 10 million registered users, the company announced. SoundCloud also boasts 5 million downloaded mobile apps and 10,000 apps developed on SoundCloud’s open platform. The service hit the 5 million users landmark back in June 2011, having risen to that number quite quickly since its launch in 2008. Perhaps the biggest strength of SoundCloud, however, lies in adoption by musicians, both big and small. Artists such as Radiohead, Ryan Adams and 3 Doors Do...  show all text

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Following weeks of speculation, it appears Research in Motion (RIM) is finally ready to oust Co-CEOs Jim Balsillie and Mike Lazaridis. The two are, according to a press release from RIM, stepping aside on Monday and will be replaced by company insider and former COO Thorsten Heins. Heins, who also joins the company’s board, is already listed as President and CEO on RIM’s executive bios page. The change in leadership may have come at the behest of Lazaridis who explained in a statement, “There c...  show all text

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