A conversation with a number of international search marketers recently showed that their range of experience ranged from expert to beginner, despite their influential career positions. By the way, this doesn’t mean they weren’t all highly talented people – their routes to their... Please visit Search Engine Land for the full article.

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Name: DonorsChoose.org Big Idea: Donors Choose is an educational charity that allows donors to choose to fund a variety of classroom projects and materials. Why It’s Working: With more than $116 million raised and 6 million kids helped in classrooms all over the country, Donors Choose has been increasing its impact and surpassing funding records every year since it went live in 2003. Bronx high school teacher Charles Best found that the resources for his classroom were severely lacking. He and  show all text

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Digital recruiting has certainly come a long way in such a short time. Since the dawn of the computerized job process, quick and simple strides have been made in recruiting that have ultimately produced a major impact on how employers find young talent with the right skills. Of course, it’s no secret that one of the biggest advances made in recruiting in the last 20 years has been the advent of social media. These networking platforms — LinkedIn being the most noteworthy — have altered the foun...  show all text

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In the white heat of the current tech market it’s sometimes easy to forget that some companies, although taking their time, simply become viable businesses – instead of waiting for a call from Facebook or Twitter that may never come. I’ve been covering web site and shop builder Moonfruit for longer than I care to remember (they launched in 2000), but along the way husband and wife team Joe and Wendy White kept on pushing the company until it was one of the most innovative of its kind out there....  show all text

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Ranking 6th among the rest of the world in terms of Internet-accessing populations, Germany is home to an estimated 67 million people who have gone online in 2012. Moreover, 1.4% of the world's population are German speakers, who are estimated to comprise 4% of global Internet users. Not surprisingly, some Germans are not unfamiliar with the latest in online trends, and are adept with web-based businesses. In this regard, Internet marketing industry proposes to be a promising career path for job  show all text

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Could this Facebook IPO be over with already so we can get back to our regularly scheduled programming? Please?! Every Tom, Dick and pundit is putting in their heavily discounted two cents (it’s like there was a Groupon for pre-IPO Facebook hype and speculation and everyone appears to have bought it) and it is getting pretty silly. The latest chicken little concern is the pulling of Facebook ads, to the tune of $10 million, by General Motors. Here is the tweet from the Wall Street Journal’s Den...  show all text

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In today’s digital age, the world is fast evolving into a large global attention economy. Whether it’s an individual or a business, the kind of influence you have on others gains paramount importance. So, how do you determine what kind of influence you have on others? While there are services such as Klout which provide a good indication of your level of influence, it is largely based on your social media influence only. Last week, I posted a video about the 3 rules of engagement in the attenti...  show all text

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Nuance's voice technology is now helping to process over 2 billion voice commands each year on mobile phones,  even without factoring in the increased usage of Apple's Siri technology, the ...

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Facebook social travel app Gogobot announced on Wednesday that it has reached the 1 million registered users mark. The app launched on Facebook in January, when the social network unveiled a slew of integrated apps, including Gogobot. Gogobot was in use before that time, launching in private beta 18 month ago. Now the app is exploding in popularity: A new user joins every 15 seconds, more than 5 million places have been shared on Gogobot and overall membership has grown 65x year-on-year. The so...  show all text

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Posted by Carson Ward If the last few months of ranking changes have shown me anything, it's that poorly executed link building strategy that many of us call white hat can be more dangerous than black-hat strategies like buying links. As a result of well intentioned but short-sighted link building, many sites have seen significant drops in rankings and traffic. Whether you employ link building tactics that are black, white, or any shade of grey, you can do yourself a favor by avoiding the appea...  show all text

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Flipboard has launched its blockbuster app in Japan as it continues to tap international demand for the social magazine app.

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Today, the Banters social experiment has officially come to a close, as the startup’s co-founder Lauren Leto said via blog post today that the team will be no longer actively working on the site beginning June 1st. However, in spite of its tumultuous road and final splash into the deadpool, the news came with a silver lining. Both Leto and her co-founder, Patrick Moberg, will be taking up residence at Betaworks, the New York accelerator that has incubated or funded startups like bitly, Chartbea...  show all text

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Google Docs just got a little smarter with the introduction of a research pane Tuesday. The pane allows you to tap into a Google Search directly from Google documents to find additional information about a particular topic or idea. Searches can be for things such as a map to a particular destination, quotes for a research paper, or even images. When you find something you like, you can add it to the document you’re working on by clicking the insert button. Images can be dragged and dropped from...  show all text

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Has your business ever gotten a judgment in a court, only to find it was worthless because you didn’t have the time or the know-how to collect it? Judgment Marketplace aims to solve that problem for you. JudgmentMarketplace.com is a website for selling and buying judgments. Small business owners, corporations and consumers who have won a court judgment against another party can list the judgment for sale. Collection agencies and law firms that specialize in skip tracing debtors and collecting on  show all text

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Japanese operator DoCoMo has revealed plans to introduce a series of cloud-based services for smartphone users.

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German designers placed a high-tech, sensor-equipped chair in the middle of a palazzo in Milan last month to record stress points on the backsides of thousands of people. The goal? To determine how to design a lightweight and efficient chair that’s sturdy enough to support a wide variety of users. When someone sat in the chair, monitors recorded data and processed it with an “algorithm that determines the most structurally efficient version of the chair,” according to the blog Co.Design. The en...  show all text

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As Facebook gears up for its initial public offering later this week, there’s been a lot of speculation about the company’s valuation. But there’s no denying that its worth to major and up-and-coming brands is invaluable, allowing Facebook users to interact and engage with companies in unprecedented ways. A new infographic from social marketing firm SocialBakers takes a look at which global brands are making the most of their Facebook presence. With 157 million Facebook users in the U.S. and 901  show all text

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There are a bunch of ways to explain away GM’s decision to stop spending ad dollars on Facebook. We’ll get to those. But there’s one thing that even the most ardent Facebook fan can’t argue with: Facebook advertising is very much a work in progress. Don’t take my word for it. Listen to Facebook itself: “We believe that most advertisers are still learning and experimenting with the best ways to leverage Facebook to create more social and valuable ads,” the company says in its IPO filing. If you’...  show all text

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When I was younger, my parents liked to listen to the big soft rock stations in Los Angeles. Once in a while, the sappy love songs would be interrupted by an emotional dedication from a boy/girlfriend to their significant other. It was awkward, but also kind of beautiful. But mostly awkward. Now it sounds like Pandora has made an impressive gesture toward keeping that tradition alive, while also demonstrating the power of its ad targeting. So yeah, this happened: Someone, specifically someone n...  show all text

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Germany’s Earlybird Venture Capital is on a roll. They’ve just moved operations to Berlin (PDF), raised $100 million for their new fund – target size $200 million – and a number of portfolio companies are doing very well (case in point: madvertise). Today, the company is announcing that Konstantin Guericke, a co-founder and former VP of Marketing of business social network LinkedIn, is joining the firm as a US-based venture partner. Fun fact: he was born and raised in Germany. Guericke, who left  show all text

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Four and a half years ago, I proudly joined the ranks of America's Finest News Source, a/k/a The Onion. For a comedian, tech geek and politics and news junkie, it was and remains an epic high in my life. Today, with a deep sense of nostalgia, I'm excited to move to the next chapter of that insane life having stepped down as Director of Digital to pursue more entrepreneurial ventures. It’s been an amazing ride. Acting as politics editor, I played a part in The Onion's 2008 "War For The White H...  show all text

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Mr. Sorkin said last year that he was inclined to adapt Walter Isaacson's biography of Steve Jobs for Sony. But no deal had been set until now.

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The new Bing interface, with a healthy dose of social connections and discovery, is now live for all users. Bing’s announcement today says that anyone can access the new interface at www.bing.com/new, but you should also see a new message atop the Bing home page that invites you to try... Please visit Search Engine Land for the full article.

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Although the NBA Playoffs round two Lakers vs. Nuggets game earned over 2 million more social media mentions than The Voice, the latter’s season finale caused quite a large ripple in the social ocean. People took to the socialverse last Tuesday to chat about and celebrate the reality show competition’s winner, Jermaine Paul. A former backup singer to Alicia Keys and Mary J. Blige, Paul finally earned his own celebrity bragging rights by wowing both judges and viewers. The runners-up also perfor...  show all text

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Editor’s note: Joe Kraus is a partner at Google Ventures, focusing on mobile, gaming, and local services. In 1993, he co-founded Excite.com, an early Internet search engine. He also co-founded JotSpot in 2004, a wiki company acquired by Google in 2006. Follow him on his blog, JoeKraus.com, and on Twitter: @jkraus. One of the things I wish I had done in both of my companies (Excite.com and JotSpot) was to take a piece of advice that I now give most entrepreneurs I meet. That advice is: “Right af...  show all text

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Facebook is a social utility that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends, upload an unlimited number of photos, post links and videos, and learn more about the people they meet.

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It couldn’t have happened at a worse time for Facebook, which has its initial public offering of stock later this week. General Motors has decided to stop advertising on the social networking giant, citing concerns about the site’s effectiveness. Meanwhile, a Forrester analyst says... Please visit Marketing Land for the full article.

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