Back in the day, integrated marketing was a big trend. Everyone allegedly rushed to climb aboard to play nice in the sandbox. Soon it fizzled and silos crept back to the forefront of business models, and everyone stayed in their corners. Then came social media (well, some umpteen years later), and marketing altered again. Companies had to tear down the silos and implement integrated marketing again; however, it’s not over. Business is only in the early stages of adoption of social marketing, and  show all text

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The most profitable small and medium-sized legal practices generate almost £1m in fee income per equity partner, nearly three times that of the least profitable, new research has revealed. It also highlighted the significant impact that gearing has on profitability.

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In March of this year, the State of Iowa became the first state to adopt a recent version of what some have called “ag-gag” laws.  The Iowa law prohibits people from gaining entry into or employment in an agricultural production facility (including, most notably, an animal agriculture facility) under false pretenses.  The evident aim of such laws is to prevent whistleblowers from gaining access to and then exposing what takes place inside these facilities.  Thus, ag-gag laws help to deter under...  show all text

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The Legal Productivity Free Webinar Series continues this Thursday. I’ll be speaking on How to Develop Business Through the Internet. Attorneys have always gotten their best work by virtue of relationships and their word of mouth reputation. The Internet has not changed this. You’ll learn how many lawyers are saving time and money by using the Internet to: Enhance their reputation; Grow their network of relationships; Establish themselves as subject matter experts; and Get not just clients, but...  show all text

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Facebook social travel app Gogobot announced on Wednesday that it has reached the 1 million registered users mark. The app launched on Facebook in January, when the social network unveiled a slew of integrated apps, including Gogobot. Gogobot was in use before that time, launching in private beta 18 month ago. Now the app is exploding in popularity: A new user joins every 15 seconds, more than 5 million places have been shared on Gogobot and overall membership has grown 65x year-on-year. The so...  show all text

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It couldn’t have happened at a worse time for Facebook, which has its initial public offering of stock later this week. General Motors has decided to stop advertising on the social networking giant, citing concerns about the site’s effectiveness. Meanwhile, a Forrester analyst says... Please visit Marketing Land for the full article.

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Flipboard wants to be the first magazine with a soundtrack. The company is releasing an update on Tuesday that integrates music-sharing service SoundCloud as well as radio programs from NPR and Public Radio International (PRI). Flipboard’s app for iPhone and iPad (and soon Android) collects articles, images, photo albums and videos that your friends share on social networks and re-formats them in a personalized magazine. Its pages will now contain tracks that friends share through SoundCloud, i...  show all text

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Now hailing 11.7 million unique visitors a month, Pinterest has become the fastest standalone site to pass the 10 million visitor mark since, well, ever. But even more impressive than that are what those 11.7 million visitors are doing once they land on Pinterest — they’re staying and they’re engaging. Reports say that the average Pinterest user spends 89 minutes interacting, sharing, and posting on the site. And that could be your content they’re interacting with, but only if you’re taking the...  show all text

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by Dafna Linzer A version of this story was co-published with The Washington Post. Clarence Aaron seemed to be especially deserving of a federal commutation, an immediate release from prison granted by the president of the United States. At 24, he was sentenced to three life terms for his role in a cocaine deal, even though it was his first criminal offense and he was not the buyer, seller or supplier of the drugs. Of all those convicted in the case, Aaron received the stiffest sentence. For th...  show all text

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In today’s digital age, the world is fast evolving into a large global attention economy. Whether it’s an individual or a business, the kind of influence you have on others gains paramount importance. So, how do you determine what kind of influence you have on others? While there are services such as Klout which provide a good indication of your level of influence, it is largely based on your social media influence only. Last week, I posted a video about the 3 rules of engagement in the attenti...  show all text

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Facebook is nearing a billion users, but what could topple the big blue giant? Government intervention, the shift to mobile, and a loss of “cool” all have the power to violently disrupt the social network, or at least cause it to lose its strong grip on the market. Here’s a look at the four things that could ruin Mark Zuckerberg’s dream of a single site that connects the world. The thread that runs between all these pitfalls is their potential to make Facebook irrelevant. If you can’t access it,  show all text

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When I was younger, my parents liked to listen to the big soft rock stations in Los Angeles. Once in a while, the sappy love songs would be interrupted by an emotional dedication from a boy/girlfriend to their significant other. It was awkward, but also kind of beautiful. But mostly awkward. Now it sounds like Pandora has made an impressive gesture toward keeping that tradition alive, while also demonstrating the power of its ad targeting. So yeah, this happened: Someone, specifically someone n...  show all text

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Enlarge / Sadly, Google's new research sidebar has no information on the planned Matlock Expressway. If you're the type that has an unfortunate tendency of mangling popular Simpsons quotes or the words of English literary greats, Google is here to make your life a little easier. Our friends at The Verge noticed a new feature in Google Docs today called Research—a sidebar that appears alongside a document for quick access to "web results, images, quotations, maps, reviews, and more." The feature...  show all text

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Cloud-based telephony API startup Twilio has made significant inroads into VoIP and other carrier services like SMS by launching products that work on the web and in iOS apps, supporting 90,000 registered developer accounts in the process. Today it’s widening that net considerably with the launch of a new Android client, the first SDK from the company to work on Google’s platform. And it hints that Windows Phone may be next in line. Considering that Android is currently the most popular smartph...  show all text

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The Stanford Center for Legal Informatics presents International Legislation Unhackathon -- Saturday, May 19, 2012 -- Stanford, CA

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Dallas attorney Tom Mighell wrote iPad in One Hour for Lawyers, a great introduction to the iPad that I reviewed last year.  His follow-up book is iPad Apps in One Hour, a book that describes about 200 apps that are recommended for lawyers who use an iPad.  Mighell gave me a free review copy of the soft cover version of the book, but I see that it is also available on the iBookstore.  True to its name, you can read this entire book in about an hour, and after doing so you will have a good handle  show all text

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After winning an Oscar for writing a screenplay about Facebook, Aaron Sorkin is setting his sights on Apple. Variety reports that Sorkin has officially signed on to adapt Walter Isaacson’s biography of Steve Jobs, titled Steve Jobs, for Sony Pictures. Sony optioned the screen rights for Steve Jobs before the book even hit shelves. And almost immediately, the studio began courting Sorkin. Variety quotes Sony’s co-chairman Amy Pascal as saying, “There is no writer working in Hollywood today who is  show all text

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Larry Page and Eric Schmidt may return to the courtroom to talk about Android profits. Or maybe not. (Image: Issa Fakhro/Flickr) Oracle has made an all-or-next-to-nothing bet in its ongoing court battle with Google. On Tuesday, Oracle said that if Judge William Alsup rules that the Java APIs are not subject to copyright, it will not seek extensive damages from Google for infringing copyrights related to other parts of the Java platform. The move came after a stern rebuke from Alsup, who accused...  show all text

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German designers placed a high-tech, sensor-equipped chair in the middle of a palazzo in Milan last month to record stress points on the backsides of thousands of people. The goal? To determine how to design a lightweight and efficient chair that’s sturdy enough to support a wide variety of users. When someone sat in the chair, monitors recorded data and processed it with an “algorithm that determines the most structurally efficient version of the chair,” according to the blog Co.Design. The en...  show all text

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In the continuing battle between Fastcase and Casemaker to win over the hearts (and business) of state bar associations, score one for Fastcase. And a big one, at that. Today, the North Carolina Bar Association announced that, effective June 1, Fastcase will replace Casemaker as the legal-research service it offers its members. Making that particularly notable is that the NCBA has been with Casemaker since 2001, when it was one of the first bar associations to provide access to a legal research...  show all text

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One of the iPad's more intriguing business uses is making presentations before a live audience. The device is portable and fun to use, and the swipe and pinch gestures can make for some dramatic presentations. Sadly, iPad presentations haven't lived up to their potential - especially for users of Microsoft PowerPoint. But the lastest version of Brainshark's free SlideShark app could help change that.    Normally, the latest version of a mobile app wouldn't merit coverate on ReadWriteWeb, but th...  show all text

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Today, the Banters social experiment has officially come to a close, as the startup’s co-founder Lauren Leto said via blog post today that the team will be no longer actively working on the site beginning June 1st. However, in spite of its tumultuous road and final splash into the deadpool, the news came with a silver lining. Both Leto and her co-founder, Patrick Moberg, will be taking up residence at Betaworks, the New York accelerator that has incubated or funded startups like bitly, Chartbea...  show all text

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Fox is continuing its viral and digital campaign for Ridley Scott’s Prometheus with a new viral video, a special Twitter chat and a live-streamed red carpet premiere. To kick things off, Fox will release its latest viral video for the film, “Quiet Eye,” at 7:00am PT on Wednesday. The video features Noomi Rapace as Elizabeth Shaw and was conceived and designed by Ridley Scott and screenwriter Damon Lindelof. The video, which follows earlier viral videos for the film — including the amazing TEDTa...  show all text

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Ever wonder how your dog is feeling during a run in the park or how your pet is doing while home alone? A smart collar that transmits data to the cloud directly from your pup’s body can now tell you. Information technology product manufacturer Fujitsu has developed a special device that can be attached to a dog’s collar or harness. From there, the device monitors the number of steps the dog takes, signs of shivering and external temperature. Changes in these numbers, which could point to obesity  show all text

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If the life of a power user teaches you anything, it's that some of the best apps and tools don't always stand the test of time. Let's pour one out for some of those dearly departed. More »

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Facebook is a social utility that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends, upload an unlimited number of photos, post links and videos, and learn more about the people they meet.

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General Motors plans to stop advertising on Facebook after determining its paid ads had little impact on consumers. The news comes just days ahead of Facebook's IPO.

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Web startups are made out of two things: people and code. The people make the code, and the code makes the people rich. Code is like a poem; it has to follow certain structural requirements, and yet out of that structure can come art. But code is art that does something. It is the assembly of something brand new from nothing but an idea. More »

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