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Last year, I did a 100-post series that I called the Engagement Series. I have learned a lot about engagement since then. In fact, I learned a lot just in the process of working on the series. Engagement has become a much-despised term, mostly because a) It is so incredibly over-used and b) It often masks what is really important in the online world. That being said, I pulled some posts from the series that I thought would help frame engagement more as a way to navigate the online waters and le...  show all text

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Want to tweet like your favorite tweeters? If you’re using the homebase of Twitter.com, then you’re probably spot on. Check out these 54 top tweeters (majority in the top 60 most followed on Twitter, plus a few of my favorites) and their Twitter client(s) of choice. Before you look at the list, here are a few findings [...]

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This should be useful Twitter has launched a new account that is dedicated to spotlighting some of the best practices and innovative uses of Twitter by journalists and newsrooms. Twitter says the account will focus on “innovative Twitter use across all types of news & journalism – not just breaking”. Interesting that it comes in a week when Twitter said that it wasn’t a media company. Read more »

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Join Co-hosts Richard Binhammer & David Armano for their fourth installment of the most popular brunch of SXSW, Allhat IV "Mootown's Greatest Hits". Producers:Geoff LivingstonMark DrososPhotogs:David AlstonYouRefreshments:Limited drink tickets & the best breakfast tacos Austin has to offer. *Follow the conversation on Twitter at #allhat.**Boots not included. Hats optional but recommended.***No baseball caps unless you are Peter Kim or Jim Storer (Apologies Michael Brito, get a cowboy hat). ****...

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Here’s the press release that just dropped from the Komen Foundation We want to apologize to the American public for recent decisions that cast doubt upon our commitment to our mission of saving women’s lives. The events of this week have been deeply unsettling for our supporters, partners and friends and all of us at Susan G. Komen. We have been distressed at the presumption that the changes made to our funding criteria were done for political reasons or to specifically penalize Planned Parent...  show all text

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Facebook took social media by storm on Wednesday after the company filed the preliminary prospectus for its long-awaited initial public offering. The company is seeking to raise $5 billion. SEE ALSO: Facebook IPO: Reactions from the Social Web (and Zuckerberg) Still not sure what all of this means? If you haven’t already had a chance to read the document, we’ve embedded it below. For a breakdown on everything you need to know about Facebook’s IPO, read further. Facebook S 1 Inside Look With...  show all text

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The title is borrowed from a musician named Graham Parker who released a song of the same name on an album entitled Squeezing Out Sparks in 1979. Passion is not easily measured and often misread. Since I was a kid, I was always called hyper and only when I met someone who became a key mentor in my career did I find a better explanation and it was passion for the work and the people around me. Defining Your Passion Synonyms include enthusiasm or obsession, zeal or excitement, fervor or inf...  show all text

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Read the main story here The story of Komen for the Cure’s (Komen) defunding of Planned Parenthood (PP) continues to roll, and I wanted to update you before stepping back to see how things evolve. I’ll share my thoughts with you again in a few days, once I get some distance from the story. Update noon, Feb. 3, 2012 Komen just restored its funding to Planned Parenthood, according to CNN breaking news. The is the best decision Komen’s made in days. Who knows if there’s any way to clean up the mess  show all text

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You know what’s funny? If you Google “how do you get kids to learn” (sans quotes, even), the first result goes to this TechCrunch blog post about an app that lets kids draw butts on the iPad. Really! The post details the company called Madbrook (aka Everything Butt Art), which launched at TechCrunch Disrupt NY in May. It’s the brand behind a series of printed books, all of which are meant to teach creativity and step-by-step drawing while using humor and silliness to appeal to the young demogra...  show all text

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So you have a Facebook business page. You may have had it for months or even years. Or for you it might be a new shiny object you just started playing with. Many have big hopes and dreams when it comes to social media and Facebook business pages. They dream of a blue and white platform that is going to solve all of their business problems. They dream of ROI and maybe even being the most popular kid on the block. You know the one. The one who has all the likes, comments and highest edge rank. Ho...  show all text

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1. Intended word: "GPS," not "GSPOT." Click here to view this gallery. In December, millions of readers laughed along with Damn You Auto Correct‘s funniest entries of the year, based on Facebook shares, tweets, comments and page views. Get ready to laugh again. Jillian Madison — who founded the popular blog after she once texted a guy friend to see if he wanted to come over for “fellatio” and she meant “gelato” — has now posted her favorite all-time picks. Not surprisingly, her picks are hi...  show all text

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1. Join If you haven't already, sign up for a Pinterest account. There's a waiting list to join now — talk about exclusivity — but you can beat the system by having an existing Pinterest member send you a request. If you don't know anyone on Pinterest, some have had success by finding members via Twitter and asking for invitations that way. Click here to view this gallery. If you’re planning a wedding and knee-deep in collecting ideas for the perfect dress, hairstyle and invitations, there’s  show all text

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For many people, Apple's iPad is a magical device that appeared out of thin air. The iPad, however, is the culmination of decades of advancements in a variety of technologies.

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This post is by Heidi Cohen, principal of Riverside Marketing Strategies. Marketers are afraid of making social media mistakes. Even worse, they’re concerned their social media faux pas will balloon into a PR nightmare. Get over it! In today’s always-on, connected world, issues can arise whether you’re participating in social media or not. So be a part of the conversation and engage, because when you have a problem, it’s too late to build your base. (And of course make sure that you have PR cri...  show all text

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News organizations continue to increase their investments in social media monitoring within their newsrooms. It has moved to becoming a staple in the production of television news events such as live...

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In this video I interview Lisa Stone, CEO and co-founder of BlogHer, the leading cross-platform media network created by, for and with women social media leaders. Lisa tells the story of BlogHer, the fifth largest blog network.  She also shares insights and tips for successful blogs and current trends for women bloggers. Be sure to check out the takeaways below after you watch the video. Here are some of the things you’ll learn in this video: How blogging changes the voice of women Why blogging  show all text

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Operationalizing social media across the organization is perhaps on of the most challenging aspects of social media for companies and brands. Too many look at social media as a consumer-facing communications channel and forget that departments from HR to research and development and even internal collaboration among divisions can all be helped by social technologies and strategies. We’re addressing that issue at Explore Dallas-Fort Worth in several discussions, one major one led by Zena Weist, ...  show all text

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Most companies change dramatically after their initial public offering. There is a reason that Facebook is going public. And while many are speculating as to the reasons by digging through the company's SEC filing, I think Facebook is going public because it needs to now compensate those who have built it to become the impressive empire that it truly is. It may be a simplistic view, but that's my view. The bigger question that is on everybody's mind is: will Facebook change once they are a publ...  show all text

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Jacq and I just watched Adele Live At The Royal Albert Hall (amazon affiliate link), and though every song was just wonderfully done, I found myself fascinated by what Adele was doing in between each song. Because even though most people would be interested in hearing her belt out her amazing repertoire of hits, what I took away from the performance was Adele’s real magical ability: the ability to resonate with her audience. What Adele Could Teach You About Impact I’m writing something about th...  show all text

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Schools are on a short list of organizations that have been notoriously slow to adopt emerging tech. But within the last few years, as social media becomes more integral to students’ lives, educational institutions are finally catching on, and catching up. When it comes to higher ed, there are not only opportunities for digital learning, but digital marketing too. Some schools have taken the reigns on both sides, with mixed results. SEE ALSO: 5 Free Homework Management Tools for the Digital St...  show all text

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The Susan G. Komen foundation has reversed a controversial decision not to renew funding for Planned Parenthood projects for breast cancer screenings, the group said in a statement Friday. "We want to apologize to the American public for recent decisions that cast doubt upon our commitment to our mission of saving women's lives," the group said. "We will continue to fund existing grants, including those of Planned Parenthood, and preserve their eligibility to apply for future grants, while main...  show all text

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Here’s the link to the #Blogchat survey, thank you for helping me out! A few weeks ago during #Blogchat, we were discussing how you should create blog content that your readers are interested in.  And Collin asked how could you know for sure who your readers are and what they are interested in?  I told him that you could always ASK them, by doing a survey and using a site like Survey Monkey to create one for you.  Survey Monkey offers a free option, and surveying your readers is a great way to ...  show all text

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UPDATE, 12:32 p.m.Cecile Richards, president of Planned Parenthood, said during a Friday conference call that her understanding of Komen's announcement is that it's a complete reversal of the decision to bar funding to her group. "It's quite clear that Planned Parenthood and our health centers and our doctors are eligible now to work with Komen foundation again," Richards said, before adding that she hasn't actually talked to Komen leaders about the decision. "I certainly take them at their wor...  show all text

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Tweet Let me guess, you heard about Pinterest. Or more like, you can’t spend 15 minutes online without hearing about it… And now you’re thinking, “should I jump on the wagon too?” or “another social network to keep up with?” and on top of that, everybody is talking about using it for marketing and getting tons of traffic and, you just don’t see it. Alright, I hear you. I’ll give you everything you need to know about Pinterest and a bunch of resources so you can decide if you or your business ...  show all text

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