Are you looking for easy ways to engage new Facebook fans using Timeline? Keep reading to learn how free apps can provide enormous opportunities for your business. Why Facebook Timeline Apps? Now that the new Timeline layout is mandatory for all page owners, we’re all beginning to find our way around the new layout. For many, especially those who just started seeing traction with the old layout, Timeline presents brand-new challenges (and opportunities!) for staying top-of-mind. Sure, the layout  show all text

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In today’s digital age, the world is fast evolving into a large global attention economy. Whether it’s an individual or a business, the kind of influence you have on others gains paramount importance. So, how do you determine what kind of influence you have on others? While there are services such as Klout which provide a good indication of your level of influence, it is largely based on your social media influence only. Last week, I posted a video about the 3 rules of engagement in the attenti...  show all text

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Each year, the WordPress core development team meets in person for a week to work together and discuss the vision for WordPress in the coming year. As annual events go, it’s easily my favorite. Don’t get me wrong, I love attending WordCamps and local WordPress meetups (which are awesome and you should try to attend if you are able), but at the core team meetup, the focus on working together and getting things done is unique, as is the experience of every person in the room being so highly quali...  show all text

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Web startups are made out of two things: people and code. The people make the code, and the code makes the people rich. Code is like a poem; it has to follow certain structural requirements, and yet out of that structure can come art. But code is art that does something. It is the assembly of something brand new from nothing but an idea. More »

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I don't think winners beat the competition because they work harder. And it's not even clear that they win because they have more creativity. The secret, I think, is in understanding what matters. It's not obvious, and it changes. It changes by culture, by buyer, by product and even by the day of the week. But those that manage to capture the imagination, make sales and grow are doing it by perfecting the things that matter and ignoring the rest. Both parts are difficult, particularly when you ...  show all text

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An ode to the father of the electric age. View

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Starting today, you can discover the best of Twitter in a weekly email digest delivered to your inbox. This summary features the most relevant Tweets and stories shared by the people you’re connected to on Twitter. Stories feature a design similar to the recently updated Discover tab, emphasizing who shared each story beneath summaries to help you decide which ones matter most to you. Click any headline to finish reading the story, add your take by tweeting directly from the email, and see rel...  show all text

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America's Got Talent Premieres: May 14 on NBC Social media: America's Got Talent ushers in a new judge this season: shock jock Howard Stern, who's already igniting buzz across social networks with his recent jabs at the American Idol's too-soft judging panel. Anticipate his critical judging style to incite significant social chatter. Meanwhile, AGT's Facebook Page has been pushing multimedia, including Spotify playlists from Stern and fellow judge Sharon Osbourne. Photo courtesy of Mark Sel...  show all text

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1. Met Gala On May 7, the annual #METGala, nicknamed “the Oscars of the East Coast,” was hosted by Vogue at the Metropolitan Museum of Art in NYC. The red carpet evening, also known as the “night of nights” of the fashion industry, was a hugely popular photo subject, with thousands of photos posted to Twitter. Dozens of celebrities were dressed to impress, including Jessica Alba, Scarlett Johansson and Beyoncé. This picture, posted by Beyoncé fan account @BeyonceLite (90.000+ follow...  show all text

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Yahoo’s embattled CEO Scott Thompson (pictured here) is set to step down from his job at the Silicon Valley Internet giant, in what will be dramatic end to a controversy over a fake computer science degree that he had on his bio, according to multiple sources close to the situation. The company will apparently say he is leaving for “personal reasons.” But the evolving crisis — which is just over a week old — centered on his botched resume and how he handled the thorny issue is clearly the key r...  show all text

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Gerrit Hall is the CEO and co-founder of RezScore, a free web application that reads, analyzes and grades resumes instantly. Connect with Gerrit and RezScore on Facebook and Twitter. Many people think their LinkedIn profiles and their resumes are interchangeable, but you should not send your entire LinkedIn profile into a potential employer and expect to land an interview. While there is the LinkedIn Resume Builder, all that does is reformat your existing profile into a resume — it’s not tailor...  show all text

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Google+ Hangouts On Air Now Available Worldwide: Google+ Hangouts On Air was launched last September to a limited number of broadcasters and is now rolling out to the rest of the world.  This means “you can now go live in front of a global audience.” Here’s a reminder of what you can do: http://www.youtu...  show all text

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Twitter has just finalized a deal to hire the team and buy the technology of RestEngine, a personalized email marketing service, which could help Twitter deliver email digests of great tweets you’ve missed. The deal fits well with Twitter’s recent talent acquisition of Summify, which creates these kinds of personal news digests. RestEngine had been powering re-engagement emails for social game companies like Crowdstarthat enticed users to start playing again by telling them what their in-game f...  show all text

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Last month, Klout launched its iPhone app. Today, it's announcing its first big mobile partnership, one that should make app pretty appealing to any air travelers in San Francisco.So Klout is launching a Perk with Hong Kong-headquartered Cathay Pacific Airways. Anyone in the international terminal at San Francisco International Airport with a Klout score of 40 or higher will be allowed into the airline's lounge, which is normally limited to Cathay's first class and business class passengers. Ju...

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You can’t make this stuff up, folks. Intrepid reporter (or just nosey historian) Nate St. Pierre did some digging in the grand old town of Springfield, IL where he took a tour of the Lincoln Museum and stumbled onto the “Springfield Gazette”, which was a paper entirely about Abraham Lincoln: The whole Springfield Gazette was one sheet of paper, and it was all about Lincoln. Only him. Other people only came into the document in conjunction with how he experienced life at that moment. If you look...  show all text

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The problem is finding a vector that pays for itself as you scale. We see a problem and we think we've "solved" it, but if there isn't a scalable go-to-market business approach behind the solution, it's not going to work. This is where engineers and other problem solvers so often get stuck. Industries and organizations and systems aren't broken because no one knows how to solve their problem. They're broken because the difficult part is finding a scalable, profitable way to market and sell the ...  show all text

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Global smash hit “Somebody That I Used to Know” is closing in on 200 million YouTube views this week, making it one of the most-viewed clips ever on the 7-year-old platform. With 198 million views, the video from Belgian-Australian singer Gotye featuring Kimbra ranks No. 29, behind the likes of Justin Bieber, Jennifer Lopez, Lady Gaga, other artists and a few non-music videos (such as “Charlie bit my finger“). “Somebody That I Used to Know” — about memories of past relationships and breakups — ...  show all text

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Joe Chernov is the vice president of content marketing for Eloqua. He is responsible for creating, distributing, and measuring content that increases awareness and drives demand. Follow him @jchernov. Salesforce.com’s Jennifer Burnham calls it, “a library in the cloud.” JESS3 co-founder, Jesse Thomas describes it as, “Wikipedia mixed with Delicious and Vimeo.” However you want to characterize SlideShare, remember this: It’s big. More than nine million uploads big. Twenty-nine million monthly u...  show all text

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Have you ever left a comment on a blog? How do you feel when the author replies? As we’re all ushered into this age of social media, each and every one of us is looking for ways to form stronger relationships with our audience, especially with current and potential customers. There are many ways to discuss how to cultivate and build relationships. I want to focus on blog comments—an often poorly understood and very underutilized tactic by individuals and businesses. Focus on your blog comment...  show all text

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Klout has had a busy few weeks, unleashing an iPhone app, brand pages and a new API. But more changes are on deck. Klout CEO Joe Fernandez hinted at those developments on stage and backstage at Mashable Connect in Orlando. The San Francisco-based startup will announce this month four more partners for its version of brand pages — Brand Squads. The feature launched in April with Red Bull. Fernandez also says users should anticipate a redesigned website this year, possibly rolling out this summer...  show all text

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At the recent Social Slam conference, there was a ton of inspiring content from some of the greatest marketing minds around. And yet to me, the sentence from the day-long conference that has lingered in my mind came from the least-known speaker of the day.  She is not a marketer. She is not a social media expert. In fact, Social Slam was the first social media conference she had ever attended. I invited Dr. Alice Ackerman, a pediatrician and college educator from Virginia Tech University, to re...  show all text

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Facebook is a social utility that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends, upload an unlimited number of photos, post links and videos, and learn more about the people they meet.

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At the local gym, it's not unusual to see hardcore members contorting themselves to fool the stairmaster machine into giving them good numbers. If you use your arms, you can lift yourself off the machine and trick it into thinking you're working yourself really hard. Of course, you end up with cramped shoulders and a lousy workout, but who cares, the machine said you burned 600 calories... The same thing happens with authors who put themselves and their readers through the wringer to get a spot...  show all text

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The Best of Instagram Series is presented by T-Mobile. Its 4G Tweet Race, a week-long campaign launching May 3, pits Twitter users against one another in a daily, frantic race for retweets. There are 7 races, and the winners of each heat win a new HTC One™ S phone with a year of T-Mobile’s Unlimited Value service, and the final winner takes home $4,000. Instagram users often get a bit of flack for oversharing their food photos. Now that the photo-sharing app is available for iOS, Android and po...  show all text

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Mothers with daughters adore this bestselling book by Sarah Kay. It's a little piece of magic. I published it because every time I saw the video, it made me cry. But you can't give your mom a video link for Mother's Day, can you? Check out these reviews: "Give this lovely little book to any parent in your life who is trying to instill the values of self-love, adventurousness and intelligent defiance in their children. Give this book to any parent who questions themselves all too often, even when  show all text

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Google Analytics Adds a New Set of Social Reports: These new social reports “help you measure the impact of your social marketing initiatives and evaluate the effect social media has on your goals and ecommerce activities.” "The four new reports aggregate key data points to help you see the complete pi...  show all text

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Facebook has scooped up another startup in its path toward mobile dominance. This time, it’s Glancee, an ambient location-based service that competes with Highlight. From Glancee’s home page: “We started Glancee in 2010 with the goal of bringing together the best of your physical and digital worlds. We wanted to make it easy to discover the hidden connections around you, and to meet interesting people. Since then Glancee has connected thousands of people, empowering serendipity and pioneering s...  show all text

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Who is the most subscribed woman on YouTube? If you guessed Rihanna, you’d be wrong by about 800,000 followers. With nearly 3 million people following her weekly videos, Jenna Marbles has built a powerful brand around her off-beat, low-tech humor. Those are rather astonishing numbers for webcam-style videos of a woman in her bedroom talking about farts to her two dogs. It’s even more astounding when you consider that she’s been at this just over two years. But the success that Marbles has exper...  show all text

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There are two common mistakes here: Frequently reconsidering decisions that ought to be left alone. Once you enroll in college, it is both painful and a waste to spend the first five minutes of every morning wondering if you should drop out or not. Once you've established a marketing plan, it doesn't pay to reevaluate it every time your shop is empty. And once you've committed to a partnership, it's silly to reconsider that choice every time you have a disagreement. In addition to wasting time,...  show all text

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“The visionary lies to himself, the liar only to others.” – Friedrich Nietzsche Yahoo CEO Scott Thompson has lied about receiving a computer science degree. Or at any rate he’s never corrected his biographical information that includes that information, and it’s nearly impossible to believe that he simply never noticed it. The allegation was first raised by Third Point LLC, a Yahoo shareholder, in a letter to the board of directors earlier today (embedded here). Yahoo confirmed the accuracy of ...  show all text

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