Facebook is a social utility that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends, upload an unlimited number of photos, post links and videos, and learn more about the people they meet.

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General Motors plans to stop advertising on Facebook after determining its paid ads had little impact on consumers. The news comes just days ahead of Facebook's IPO.

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(Reuters) - General Motors va arrêter de financer des campagnes publicitaires sur Facebook, une décision qui intervient à quelques jours de l'entrée en Bourse du premier site

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Le CCM Benchmark vient de publier une étude de 160 pages sur les Intranets et RSE des grandes entreprises (de Alcatel Lucent en passant par BNP Paribas, l’IRD, Aéroport de Paris ou... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

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With Square yet to reveal when or where it might offer its mobile payment service in Europe, and PayPal apparently still only talking with would-be partners, the door is wide open for more local players to jump in and pick up some market share. Sweden’s iZettle, which often gets compared to Square, is now doing just that: today it is launching its iOS, dongle-based mobile payment service to the UK, four months after its pan-nordic live launch, and as it is preparing to launch an Android version...  show all text

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In today’s digital age, the world is fast evolving into a large global attention economy. Whether it’s an individual or a business, the kind of influence you have on others gains paramount importance. So, how do you determine what kind of influence you have on others? While there are services such as Klout which provide a good indication of your level of influence, it is largely based on your social media influence only. Last week, I posted a video about the 3 rules of engagement in the attenti...  show all text

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In the white heat of the current tech market it’s sometimes easy to forget that some companies, although taking their time, simply become viable businesses – instead of waiting for a call from Facebook or Twitter that may never come. I’ve been covering web site and shop builder Moonfruit for longer than I care to remember (they launched in 2000), but along the way husband and wife team Joe and Wendy White kept on pushing the company until it was one of the most innovative of its kind out there....  show all text

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Web startups are made out of two things: people and code. The people make the code, and the code makes the people rich. Code is like a poem; it has to follow certain structural requirements, and yet out of that structure can come art. But code is art that does something. It is the assembly of something brand new from nothing but an idea. More »

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There are a bunch of ways to explain away GM’s decision to stop spending ad dollars on Facebook. We’ll get to those. But there’s one thing that even the most ardent Facebook fan can’t argue with: Facebook advertising is very much a work in progress. Don’t take my word for it. Listen to Facebook itself: “We believe that most advertisers are still learning and experimenting with the best ways to leverage Facebook to create more social and valuable ads,” the company says in its IPO filing. If you’...  show all text

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In an exclusive article, Gizmodo penned a powerful exposé about how Yahoo has bludgeoned Flickr. The title conveys the brutal reality of how the internet giant slowly ruined one of its best web properties. Eric Jackson frequently writes about Yahoo! and offers ideas on how it can turn the ship away [...]

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German designers placed a high-tech, sensor-equipped chair in the middle of a palazzo in Milan last month to record stress points on the backsides of thousands of people. The goal? To determine how to design a lightweight and efficient chair that’s sturdy enough to support a wide variety of users. When someone sat in the chair, monitors recorded data and processed it with an “algorithm that determines the most structurally efficient version of the chair,” according to the blog Co.Design. The en...  show all text

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One of the iPad's more intriguing business uses is making presentations before a live audience. The device is portable and fun to use, and the swipe and pinch gestures can make for some dramatic presentations. Sadly, iPad presentations haven't lived up to their potential - especially for users of Microsoft PowerPoint. But the lastest version of Brainshark's free SlideShark app could help change that.    Normally, the latest version of a mobile app wouldn't merit coverate on ReadWriteWeb, but th...  show all text

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Updated. Netflix clocked close to 42 billion API requests per day in January, according to the company’s director of engineering Daniel Jacobson, who revealed the number as part of a presentation he recently gave to the Paypal engineering team. In his slides, Jacobson pointed out that the number of API requests has grown 70-fold in just two years, from 600 million in January of 2010 to 41.7 billion in January of 2012. Providing an API that is resilient enough to handle these kinds of demands ...  show all text

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Today, the Banters social experiment has officially come to a close, as the startup’s co-founder Lauren Leto said via blog post today that the team will be no longer actively working on the site beginning June 1st. However, in spite of its tumultuous road and final splash into the deadpool, the news came with a silver lining. Both Leto and her co-founder, Patrick Moberg, will be taking up residence at Betaworks, the New York accelerator that has incubated or funded startups like bitly, Chartbea...  show all text

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Over the past six months, the folks at OpenSignalMaps have been keeping tabs on the devices that have been downloading their network monitoring app, and so far they’ve recorded downloads onto 681,900 separate Android devices in 195 countries. Now they’ve taken all that data and splayed it out for all to see, and it highlights rather nicely how big a headache fragmentation can be for developers. For the most part, the results are as you’d expect — runaway hits like Samsung’s Galaxy S II was the ...  show all text

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Whether you like it or not, competition today is fierce. And it’s only going to get fiercer. Where the old battleground was price and efficiency, the new one will be innovation and time to market. The tech startup world has Eric Ries’s Lean Startup movement, which teaches us how to be fast (and iteratively build a product which consumers love, the fabled "market fit").

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The Internet was supposed to make us smarter shoppers. So why should we still listen to the signals that brands send us?

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Mr. Sorkin said last year that he was inclined to adapt Walter Isaacson's biography of Steve Jobs for Sony. But no deal had been set until now.

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Cloud-based telephony API startup Twilio has made significant inroads into VoIP and other carrier services like SMS by launching products that work on the web and in iOS apps, supporting 90,000 registered developer accounts in the process. Today it’s widening that net considerably with the launch of a new Android client, the first SDK from the company to work on Google’s platform. And it hints that Windows Phone may be next in line. Considering that Android is currently the most popular smartph...  show all text

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  General Motors Co. said on Tuesday that it would stop advertising on Facebook because the platform didn't generate enough sales. It is certainly not a great day for the social media giant, as it looks to float its initial public stock offering on Friday. Before you heed the naysayers, though, consider what Facebook is really good at.     Need proof that Facebook will weather this and countless other storms? Look no further than the comments section of the very Wall Street Journal article th...  show all text

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It couldn’t have happened at a worse time for Facebook, which has its initial public offering of stock later this week. General Motors has decided to stop advertising on the social networking giant, citing concerns about the site’s effectiveness. Meanwhile, a Forrester analyst says... Please visit Marketing Land for the full article.

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Last year we heard that Sony wanted Academy Award-winning The Social Network/The West Wing writer Aaron Sorkin to write the screenplay for a Steve Jobs biopic based on Walter Isaacson‘s best-selling biography. Sony had purchased the rights in a $1 million deal made just days after the Apple co-founder’s passing on October 5th 2011. Last we heard, Sorkin was “strongly considering” the project. Since then, another movie from an independent producer based on Jobs’ life starring Ashton Kutcher has ...  show all text

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Social intranets, as part of a broader social enterprise strategy, are increasingly more commonplace and there are no shortage of technology suppliers ready to

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Startups usually succeed because of a single major product or business innovation. Google is unusual in that they succeeded because of two major innovations: their core search product, and their keyword advertising business model. Back in 2000, when Google was wildly popular but generating no revenue, the conventional wisdom was that their business model was uncertain. Then Overture invented keyword advertising and Google adopted the same model. This turned out to be both wildly profitable and ...  show all text

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The ruling is a blow to 15 piracy lawsuits in California seeking to identify the location of BitTorrent users based on IP address. Read this blog post by Elinor Mills on Politics and Law.

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Ever wonder how your dog is feeling during a run in the park or how your pet is doing while home alone? A smart collar that transmits data to the cloud directly from your pup’s body can now tell you. Information technology product manufacturer Fujitsu has developed a special device that can be attached to a dog’s collar or harness. From there, the device monitors the number of steps the dog takes, signs of shivering and external temperature. Changes in these numbers, which could point to obesity  show all text

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Ask a VC is back this month (finally!) after a long hiatus. This week we have a freshly-minted VC, Nabeel Hyatt, of Spark Capital. Hyatt just joined Spark after 15 years of starting and building companies. His most recent company was social gaming outfit Conduit, which became Zynga Boston after it was acquired. We have a couple of questions from readers — one from Nicky, who asks whether the VC model is “broken”, and another from a reader Alex, who asks about how the landscape for user acquisit...  show all text

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“Social magazine” Flipboard may have to think up a new tagline for itself, as tonight the company is rolling out an update which greatly expands its focus beyond text-based content to also include audio. The rollout features integrations from NPR, PRI (Public Radio International) and social sound platform, SoundCloud. Also of note, Flipboard is launching its third localized edition with the debut of a Flipboard app for Japan, following its previous launches in China and France. And there’s an u...  show all text

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Tweet Big news came in from the folks at Buffer and Twylah this week. The two companies partnered up to give your Tweets much more impact than possible before. I’ve written about the magical Power Tweet before, which increases your engagement by 400%. As of today, you can make this Power Tweet from Twylah even more powerful and send it through Buffer. Buffer, if you haven’t come across it yet, is a super smart Social Sharing app. Any page that you read on the web and want to share with your f...  show all text

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General Motors plans to stop advertising on Facebook after determining its paid ads had little impact on consumers. The news comes just days ahead of Facebook's IPO.

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